Legal
Privacy Policy
How The Makeup Lab collects, uses and protects your information.
Last updated: 17 September 2026
The Makeup Lab respects your privacy and is committed to protecting the personal information you share with us.
This Privacy Policy explains what information we collect, why we collect it, how it is used and the rights you have in relation to your personal data.
For the purposes of UK data protection law, The Makeup Lab is responsible for the personal information described in this policy.
For any privacy-related questions, please contact:
The Makeup Lab
Email: themakeuplabb@gmail.com
Information We Collect
Depending on how you contact or book with The Makeup Lab, we may collect information including:
- your name
- email address
- telephone number
- wedding date
- wedding venue or location
- ceremony time
- bridal party numbers
- destination and travel information
- details you provide within an enquiry
- booking and appointment information
- payment and transaction records
- correspondence between you and The Makeup Lab
- your Instagram username where voluntarily provided
- information about how you found The Makeup Lab
- allergy, sensitivity or relevant health information where necessary to safely provide makeup services
We only ask for information that is reasonably required to manage your enquiry, booking or makeup service.
How We Collect Your Information
We may receive personal information when you:
- submit an enquiry through the website
- contact The Makeup Lab by email
- contact The Makeup Lab through social media
- communicate by telephone, WhatsApp or another messaging service
- make or manage a booking
- attend a bridal trial
- provide information before your wedding day
- make a payment
- consent to photographs being used
The website may also collect limited technical information automatically through cookies or analytics tools where these are enabled.
Why We Use Your Information
Your information may be used to:
- respond to bridal enquiries
- check availability
- prepare quotations
- arrange bridal trials
- manage wedding bookings
- prepare wedding-day schedules
- communicate with you before your appointment or wedding
- arrange destination wedding travel
- process and record payments
- meet legal, accounting and administrative requirements
- maintain appropriate business records
- ensure makeup services can be provided safely
- improve the website and understand how visitors use it
- prevent spam, fraud or misuse of the website
We will not use your personal information for purposes that are unrelated to your enquiry or booking without an appropriate reason to do so.
Our Lawful Basis for Using Your Information
Depending on the circumstances, The Makeup Lab may process personal information because:
Contract
The information is necessary to take steps requested by you before entering into a booking or to provide services you have booked.
Legitimate interests
Certain information may be used where reasonably necessary to operate and protect the business, respond to enquiries and maintain appropriate customer records.
Legal obligation
Some information may need to be retained to comply with tax, accounting or other legal requirements.
Consent
Where consent is appropriate, such as certain marketing activities or the use of client photographs, you may withdraw your consent at any time.
Where you provide information relating to allergies, sensitivities or health conditions, this will only be used where necessary in connection with providing your makeup service safely and will be treated with additional care. Where required by law, an appropriate condition for processing this type of information, such as your explicit consent, will be obtained.
Allergies & Health Information
You may be asked to tell The Makeup Lab about allergies, sensitivities or other relevant conditions that could affect the products or makeup services provided.
This information is requested for your safety and to help determine whether products or services need to be adapted.
Only information relevant to the makeup service should be provided.
Health-related information will not be used for marketing purposes.
It will only be accessed where reasonably necessary for your booking and will not be shared with unrelated third parties.
Wedding & Destination Information
If you are booking a destination wedding, The Makeup Lab may need additional information such as:
- your destination
- travel dates
- venue
- accommodation arrangements
- wedding schedule
- relevant transport arrangements
This information will only be used to organise and provide the services you have requested.
Where necessary, limited information may need to be shared with relevant travel, accommodation or service providers in order to fulfil the booking.
Payments
Payment instructions are provided privately as part of the booking process.
The public website does not display The Makeup Lab’s banking details.
The Makeup Lab may retain appropriate transaction records for accounting, tax and booking administration purposes.
Where a third-party payment provider or bank is used, that provider may process personal information according to its own privacy policy.
Photographs & Social Media
The Makeup Lab may occasionally photograph completed makeup or receive professional wedding photographs from clients or photographers.
Client images will only be used for purposes such as the website, portfolio, social media or promotional material where The Makeup Lab has an appropriate basis to do so and, where required, permission has been obtained.
Where consent is relied upon, you may withdraw that consent for future use by contacting The Makeup Lab.
Withdrawal of consent does not affect uses that were lawful before consent was withdrawn.
Photographer credits will be provided where appropriate and where the photographer’s details are known.
Who We May Share Your Information With
The Makeup Lab does not sell your personal information.
Information may be shared where reasonably necessary with service providers that help operate the business, such as:
- website hosting providers
- website enquiry or form providers
- email providers
- cloud storage providers
- accounting or bookkeeping services
- payment providers
- analytics providers
- spam and website-security services
- additional makeup artists where required for your booking
- travel or accommodation providers where required for a destination booking
Only the information reasonably necessary for the relevant purpose should be shared.
Some technology providers may process information outside the UK. Where this happens, The Makeup Lab will use providers and safeguards appropriate to applicable data protection requirements.
How Long We Keep Your Information
Personal information will not be kept for longer than reasonably necessary.
The exact retention period depends on the type of information and why it was collected.
For example:
- unsuccessful or general enquiries may be deleted once they are no longer reasonably required
- booking information may be retained for an appropriate period after the wedding in case it is needed for customer service or business administration
- invoices and payment records may be retained for the period required by applicable tax and accounting rules
- allergy or health information should only be retained for as long as reasonably necessary for the relevant service and any legitimate record-keeping requirement
- photographs used with permission may remain in The Makeup Lab's portfolio until that permission is withdrawn or the content is no longer required
Personal information will be reviewed periodically and deleted or anonymised when it is no longer needed.
Marketing
The Makeup Lab will not automatically add you to a marketing mailing list simply because you submit a bridal enquiry.
Where email marketing or promotional communications are offered, they will only be sent where there is an appropriate lawful basis.
You can unsubscribe from marketing communications at any time.
Service-related messages concerning an existing enquiry or booking are not considered marketing communications.
Keeping Your Information Secure
The Makeup Lab takes reasonable steps to protect personal information from:
- unauthorised access
- accidental loss
- misuse
- alteration
- inappropriate disclosure
Access to personal information is limited to people and service providers who reasonably require it for the purposes described in this policy.
No online system can guarantee absolute security, but appropriate precautions will be taken when handling personal information.
Your Data Protection Rights
Depending on the circumstances, UK data protection law may give you rights including the right to:
- request access to personal information held about you
- request correction of inaccurate information
- request deletion of your information in certain circumstances
- request restriction of processing
- object to certain uses of your information
- request transfer of information where applicable
- withdraw consent where processing is based on consent
These rights do not apply in exactly the same way in every situation.
To make a request, contact:
The Makeup Lab may need to confirm your identity before completing certain requests.
The ICO confirms that privacy notices should explain individuals’ data-protection rights and how they can exercise them.
Complaints
If you have concerns about how The Makeup Lab has handled your personal information, please contact us first so that the matter can be investigated.
You also have the right to raise a data protection concern with the UK’s supervisory authority:
Information Commissioner’s Office (ICO)
The ICO provides information and guidance about making data protection complaints.
Third-Party Websites
The website may contain links to external websites or social media platforms, including Instagram.
The Makeup Lab is not responsible for the privacy practices of third-party websites.
You should review the privacy information provided by those services when using them.
Changes to This Privacy Policy
This Privacy Policy may be updated from time to time to reflect changes to the website, services or legal requirements.
The latest version will always be published on this page together with the date it was last updated.