Legal
Cookie Policy
How cookies and similar technologies are used on this website.
Last updated: 17 September 2026
This Cookie Policy explains how The Makeup Lab uses cookies and similar technologies when you visit this website.
It should be read alongside our Privacy Policy, which explains how we collect and use personal information more generally.
For questions about this policy, please contact:
The Makeup Lab
Email: themakeuplabb@gmail.com
What Are Cookies?
Cookies are small text files that may be stored on your device when you visit a website.
They can help websites function properly, remember preferences, understand how visitors use the site and, where applicable, support analytics or other website features.
Similar technologies can also include scripts, tags, pixels, local storage and other tools that store or access information on your device.
How We Use Cookies
The Makeup Lab may use cookies or similar technologies to operate the website, keep it secure, remember visitor preferences, understand how the website is being used and improve its performance.
We do not use cookies simply for the sake of collecting information.
The exact cookies used on this website may change as website features or service providers are updated.
Strictly Necessary Cookies
Some cookies or similar technologies may be necessary for the website to function correctly.
These may support features such as website security, form functionality, cookie preferences or essential technical operations.
Where a cookie or similar technology is legally exempt from the consent requirement, it may operate without asking for prior consent.
Analytics Cookies
The website may use analytics technologies to understand things such as how visitors find the website, which pages are viewed, how visitors move around the site and whether technical improvements are needed.
Where consent is required for the analytics technology being used, it will not be activated until the visitor has made the appropriate choice through the cookie controls.
Where a lawful exception applies, the website will provide the information and controls required by applicable law.
Google Analytics
The Makeup Lab uses Google Analytics to help understand how visitors use the website.
Google Analytics may collect information such as:
- pages visited
- time spent on the website
- how visitors arrived at the website
- interactions with pages and website features
- general device and browser information
- approximate geographic information
- technical information relating to website usage
This information helps The Makeup Lab understand which parts of the website are useful, how visitors navigate the site and where improvements may be needed.
Google Analytics is treated as an Analytics cookie category.
Google Analytics is not used for advertising or remarketing unless these features are specifically enabled in the future.
Cookies Used by Google Analytics
| Cookie | Provider | Purpose | Typical Duration | Category |
|---|---|---|---|---|
| _ga | Google Analytics | Helps distinguish website visitors and generate website usage statistics. | Up to 2 years | Analytics |
| _ga_<container-id> | Google Analytics | Used to maintain session information and measure website usage. | Up to 2 years | Analytics |
Replace <container-id> with the actual Google Analytics identifier used by the website once known. If the final Google Analytics configuration creates any additional cookies, add them to the table after checking the live website. Do not invent additional cookie names.
Functionality Cookies
Functionality cookies may be used to remember choices or preferences that improve how the website works for a visitor.
These may include preferences relating to website display, forms or other optional features.
Whether consent is required depends on the specific technology and its purpose.
Marketing & Advertising Cookies
The Makeup Lab does not currently intend to use unnecessary advertising or behavioural tracking simply as part of normal website browsing.
If advertising, remarketing or similar tracking technology is introduced in the future, this Cookie Policy and the website’s consent controls should be updated before that technology is enabled.
Where consent is required, these technologies will not be activated before consent has been given.
Third-Party Cookies
Some website functionality may be provided by third parties.
For example, this could include website hosting, analytics, embedded content, social media features or other technical services.
These providers may place or access cookies or similar technologies depending on how their services are configured.
The Makeup Lab will only identify specific third-party providers in this policy once they are actually in use.
Cookies Currently Used
The website administrator should maintain an accurate record of cookies and similar technologies currently active on the website. Use the following format once the website has been scanned:
| Cookie / Technology | Provider | Purpose | Duration | Category |
|---|---|---|---|---|
| [INSERT] | [INSERT] | [INSERT] | [INSERT] | Necessary / Analytics / Functional / Marketing |
| [INSERT] | [INSERT] | [INSERT] | [INSERT] | [INSERT] |
Do not publish made-up cookie names or durations. The final list should reflect the technologies actually used by the live website.
Your Cookie Choices
When you first visit the website, a cookie banner is shown before any optional analytics tracking begins. It gives you the choice to accept optional cookies, reject them, or manage your preferences in more detail.
Where consent is required, it is only treated as given through a clear positive action. Simply continuing to browse the website is not treated as consent. Analytics consent is not pre-selected, and rejecting optional cookies does not prevent you from using the website normally.
The cookie controls offer:
- Accept All
- Reject Non-Essential
- Manage Preferences
Necessary
Always active
Required for the website to function correctly and cannot be switched off through these cookie settings.
Analytics
Optional
Google Analytics helps us understand how visitors use the website so we can improve its performance and content. This is off until you give consent.
Changing Your Preferences
You can change your cookie preferences at any time using the control below. This lets you see your current preferences, enable or disable Google Analytics, and withdraw any consent you have previously given.
If Analytics consent is withdrawn, Google Analytics will no longer be activated for your subsequent activity on the website.
You can also manage cookies through your browser settings, including deleting existing cookies or blocking certain types of cookies.
Please note that blocking strictly necessary cookies may affect whether some parts of the website work correctly.
Browsers generally allow users to delete cookies, block cookies or restrict third-party cookies.
How Long Cookies Are Stored
Different cookies remain on a device for different periods.
Some exist only while the browser is open, while others may remain for a longer period.
The Makeup Lab will only use cookies for an appropriate duration based on their purpose.
Specific durations should be shown in the cookie table once the website’s actual cookies have been identified.
Changes to This Cookie Policy
This Cookie Policy may be updated if the website changes, new functionality is introduced, service providers change or legal requirements are updated.
The most recent version will always be displayed on this page together with the date it was last updated.
Contact
If you have questions about the use of cookies or similar technologies on this website, please contact:
The Makeup Lab
Email: themakeuplabb@gmail.com